These bags would compress when impact took place then quickly expand back to regular size. A former aerospace engineer helped the company come up with that feature. In the early 1980's Michael Jordan was signed to a contract to endorse the company. He was, at that time, early in his NBA career and was just beginning to take hold of the league and of his marketing potential. The Cheap Air Max 2012 wholesale line came out as his signature model in the next year. Michael's Air Jordan line brought the basketball spotlight to the company. The shoes were not allowed to be worn during a game because they did not meet the league dress code at that time. Even t
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